Below are the main data and insights services that we offer. This list is not exhaustive and you can combine them to create a project brief to deliver the right outcomes for you. Our aim is to help you make confident, data-driven decisions about the games you want to make.
Predictive Analysis
Perfect if you’re looking for new markets to jump into. Using the same statistical models that we’ve developed for Game Gap, we’ll deliver you a report on the most relevant and important gaps in the game industry.
Competitor Analysis
Whether you have a game in development or you want to evaluate some ideas, we’ll benchmark your most similar competitors and provide a comprehensive report of your market segment and expectations for your game’s performance.
Retrospective Analysis
Looking to evaluate your game launch? We can evaluate your game’s performance against benchmarks set by similar games on Steam and summarise your reviews.
Sentiment Analysis
Avoid that horrible feeling in the pit of your stomach and let us digest your game’s reviews. We turn all the social media comments, Steam reviews and article mentions into friendly, objective feedback so you can stay out of the comment section.
Hypothesis Analysis
If you have a specific research question that you think can be answered by Steam data, we can help you find it.
We’ll collaborate with you to ensure we understand everything about your game and why people will love it. Like our data and insights services, you can mix and match what you see below into a project that gives you what you need without drowning you in marketing jargon.
Full Marketing Strategy
We’ll analyse how your studio’s strengths can take advantage of opportunities in the game industry and work with you to set objectives and develop the guiding principles to fulfil them. A customer persona will act as a foundation for your targeting and we’ll suggest tactics to reach them, detailing the free and paid marketing channels that you could try depending on your studio’s resources.
Finally, we’ll guide you on how to measure success for each channel that we suggest and the benchmarks for your market niche.
Audience Targeting
Find your niche and inhabit it. Whether you’re running a paid marketing campaign or need a focus for your messaging, we can work with you to provide channel-specific audience segments and player personas.
Channel & Content Strategy
Deliver the right message at the right time in the right context. We’ll work with you to provide a targeted marketing channel plan and messaging to guide your players from discovering your game to playing it. Marketing isn’t just about the hard sell and we’ll make sure you have the tools to build a relationship with your audience that keeps them invested in your game.
Competitor Marketing Analysis
Differentiate yourself from your competitors and adapt their best ideas into your own. We’ll round up the marketing efforts of similar successful games to help you stand out against the noise.
Fill out our Enterprise quote form
We’ll tell you whether we can fulfil your project
We present our plans, time-scales and costs
Work on your project starts with regular updates
We evaluate every project individually which means that price and time-scales will vary depending on the work to be carried out.
Please note, we can only carry out video calls and deliver our results in English.