Even with all the challenges being thrown at indie game developers, it’s still possible to run a successful indie studio.
When we started our indie game studio, we had no idea whether there was any demand for our ideas or how to translate our research into developing a game. There were no tools to guide the game design and production process with real market insights.
So we built our own.
We made a map of every game on Steam that groups similar games together and powers every research, design and project management tool on the platform.
Join over 2000 indie devs, publishers, marketers, and other curious minds making sense of the market.
Effortlessly integrate your market research into your game design and production with a project workspace that’s built from the data you gather.
Research Tools help you gather insights in your Scrapbook.
Design your game and manage development in the Workspace, with data informing each decision.
Drop Scrapbook clippings onto a whiteboard to see where your game fits.
Our research tools help you to explore the market on Steam, discover the demand in your niche, and design a unique game that stands out from the crowd.
Reliable, unrestricted market research
We built a project workspace that brings all your market research together so you can make game development decisions based on the data you’ve collected.
Keep a table of competitors to compare in your Workspace.
You’ll never lose your research notes again. Take clippings of your findings as you use the research tools and store them in your Scrapbook. Clip everything from stats and text to market segments and tables to use in your Workspace when you’re designing and developing your game.
Group player evidence with the findings it supports.
Let real market data guide your project from first idea to launch. The research you save flows straight into your workspace, where it shapes your design documents, whiteboards and workboards. Design with confidence, keep scope in check, and stay true to your vision every step of the way.
Query every game on Steam, over 50,000 market segments, and our reports with your own scripts, pipelines and AI assistants.
REST API: Semantic, image and attribute search, full game reports, Game Gap segments, outliers and Concept Compass.
MCP server: 22 tools your agents call directly. Works with all major AI platforms including Claude, ChatGPT, and Perplexity.
Built for teams: Scoped, revocable keys for every member. Seats share one monthly quota.
Batch jobs: Queue up to 100 game or segment reports per job and collect the results when they're ready.
Available for Business accounts only. MCP setup guide →
Within a day of signing up for a subscription, the team at Wales Interactive are already benefitting on a number of levels.
Mark
Chairman at Wales Interactive
Game Oracle is an incredibly well made tool which takes away a lot of the pain of games research.
Danny
Course Leader at University Studies, West Suffolk College
The platform itself is incredibly powerful, I use it to find competitors and see what others are doing, which ones are actually successful and why, and what is unique about the game I'm working on. I use it to concept my own ideas, to try and get better at understanding what makes a game stand out in its concept and its messaging!
Mathew
Indie Game Marketer
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